Logo design process
Because of Covid-19 pandemic we ran this workshop over zoom!
I asked everyone to offer their design featuring a ‘W’ and to share these via the WhatsApp group which we find useful to communicate brief messages.
• Fran used the colours purple and green in her design
• Michalis used lower case letters ‘without words’
• Eric played with graphic forms in blue
• Ralitsa joined two w together and made a starlike shape with joining hands
• Kostas son favoured green and made two ww and good shapes
A logo needs to work well in different scales, say something about the project, be accessible and very clear. It may be a small social media icon or a large banner or projected background.
As this project is about exploring non-verbal, aesthetics and physical performance and communication I wanted to make the text ‘without words’ look like it was disappearing. However I thought this might not be easily read or understood - so instead opted for a font which looks it might be a piece of sewing being undone. The most recurring colours were green, blue and purple so I combined these, fading into each other.
I have combined all these elements and arranged the w in a way which creates a star like shape, possibly a reference to the EU flag. It is visually playful in that you can see lots of graphic form options to identify w within the shapes. Some point inwards representing reflection and some outwards representing openness to new ideas. It is a strong symbol of unity and radiates power
Looking forward to working with everyone - without words.
Allie Walton-Robson
Creative Director
Headway Arts
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